Privacy Policy

NOTICE OVERVIEW

Venus by Maria Tash, Inc. (“VMT”, “we”, “us”, “our”) wants you to feel comfortable about giving VMT access to your personal information. We regard the privacy and security of our Customers as a critical component of our business and the services we offer. Use this Privacy Notice to find out what happens to your data when you interact with VMT through our website or through other communication channels (collectively, the “Services”), and what choices you have. This Privacy Notice covers how and why VMT collects Personal, Non-Personal, and Sensitive Data, as those terms are defined below, and how VMT uses and shares that data.

Please read this Privacy Notice carefully to understand how we will treat your information before you start using the Services. Please contact legal@mariatash.com for any further information about this policy and the below terms.

BY USING THE SERVICES, YOU ARE ACCEPTING AND CONSENTING TO THE PRACTICES DESCRIBED IN THIS PRIVACY NOTICE, WHICH MAY BE UPDATED AND AMENDED FROM TIME TO TIME

Effective Date: 5.30.2018

Last Updated: 8.29.2025

DEFINITIONS

For purposes of this Notice:

"Affiliates" means any person or entity which directly or indirectly controls, is controlled by or is under common control with us, whether by ownership or otherwise. This means the companies we own, that own us, or are owned by the same company that owns us.

"Customer" or “you” mean any natural person using the Services.

"Personal Data" means any information relating to an identified or identifiable natural person which can be used to distinguish or trace an individual’s identity, either alone or when combined with other information that is linked or linkable to a specific person. 

"Non-Personal Data" means data that cannot reasonably be used to infer information about, or otherwise be linked to, an identified or identifiable natural person, or a device linked to a natural person. 

"Sensitive Personal Data" means Personal Data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership or concerning health or sex, and the commission or alleged commission of any offense, any proceedings for any offense committed or alleged to have been committed by the individual or the disposal of such proceedings, or the sentence of any court in such proceedings.

"Supplier" means any supplier, vendor or other third-party that provides services or products to VMT.

HOW WE COLLECT DATA
We collect your information in the following ways:

Data You Choose to Provide 
When you use the Services, you may choose to provide VMT your data. For example, you may provide your name, e-mail address, telephone number, or credit card number to process a particular transaction, or you might choose to register to receive certain benefits, like additional products or services. 

Data We Collect Automatically
In addition to the information you provide us directly, we also collect certain technical information automatically when you use our website This type of data includes:

Device Information: Information about the device(s) you use to access the website, including MAC address, IP address, referrers, browser type and version, location, time zone, setting, browser plug-in types and versions, operating systems and platform, device type, device and application identifiers, operating information, and mobile carrier;

Cookies and Beacons: For details about cookies, beacons, and your choices, see our Cookie Policy

Usage Data: Website pages you view, searches you run, the length of time you spend browsing search results, specific search results you view, length of visits to other pages, page interaction information (such as scrolling, clicks, and mouse-overs), your engagement with certain dynamic elements of a page, and methods used to browse away from the page, page response times, and download errors. 

Clickstream Data: Information about your visits to the VMT website, including the full URL clickstream to, through, and from the VMT website, including dates and times; and information we need to facilitate your usage of the VMT website, including URL requests, destination IP addresses, or device configuration details;

Content you Post: If you become a registered user and makes posts on the website, we may collect information about those postings, including information concerning the areas of our website you post on, the content of those posts, posts that respond, and the individuals or entities you communicate using the website;

Social Media Integration 
VMT’s website may, from time to time, contain links to and from social media platforms. You may choose to connect to us through a social media platform, such as Facebook or X, and when you do, we may collect additional information from you, such as your screen names, profile picture, contact information, contact list, and the profile pictures of your contacts, through the social media platform. Please be advised that such social media platforms may also collect information from you, and about you. When you click on a social media plug-in, such as Facebook’s “Like” button or X’s “tweet” button that particular social network’s plug-in will be activated and your browser will directly connect to that provider’s servers. We do not have control over the collection, use and sharing practices of social media platforms and this Notice doesn’t apply to those platforms. We encourage you to review their usage and disclosure policies and practices, including the data security practices, before using the social media platforms.

To see all of the categories of personal data we collect, view Appendix A.

HOW WE USE THE INFORMATION WE COLLECT
VMT uses the information it collects in the following ways:

Customer Data

VMT uses your Personal Data to:

Help establish and verify your identity;

Open, maintain, administer and service your accounts or memberships;

Process postings and send related communications;

Deliver advertising tailored to your interests and how you use the website;

Present content in a manner that is optimized for the Customer’s device;

Measure and analyze the effectiveness of the Services;

Provide you with all level of support;

Improve our website, including tailoring it to your preferences;

Respond to your questions, inquiries, comments and instructions;

Maintain the security and integrity of our systems;

Conduct online sales of product via a credit card or other means of payment;

Send newsletters and other marketing material to you;

Communicate with credit institutions to resolve payment issues with your credit cards or otherwise; and

Comply with applicable legal requirements, including government reporting and specific local law requirements.

We may also combine technical information about your use of our website with information we obtain from other Customers to use in the aggregate or in an anonymous manner for similar purposes.

HOW WE SHARE YOUR DATA

Some of your information may be shared on an aggregate basis only, as a part of a larger set of statistics (for example, statistics that indicate the percentage of our members that are female).

We will disclose your Personal Data as follows.

Sharing with Third Parties
We may provide to third parties information about you that does not allow you to be identified or contacted, including where such information is combined with similar information of other users of our website. For instance, we may provide information to third-parties regarding the number of unique users who visit our website, the demographic breakdown of the registered users of our website, or the activities that visitors to our website engage in while on our website. The third-parties to which we may provide this information may include potential or actual advertisers, providers of advertising services (including website tracking services), commercial partners, sponsors, licensees, researchers and other similar parties. 

Sharing with Suppliers
We may employ Suppliers to provide specific services and products related to the Services, such as hosting and maintaining our message boards or chat rooms and developing applications for our website and e-mail services or processing payments and making deliveries. These Suppliers may sometimes have limited access to information collected on our website, including your Personal, and Sensitive Personal Data, in the course of providing products or services to us. Access to your information by these Suppliers is limited to the information reasonably necessary in order for the Suppler to perform their limited function for us. We also require that these Suppliers (i) protect the privacy of your information in a manner consistent with this Privacy Notice, and (ii) not use or disclose your information for any purpose other than providing us with the products or services for which we contracted.

Sharing for Legal Purposes

We may also disclose your information to law enforcement agencies, government officials, or other third parties as necessary for the purpose of:

Complying with any court order, law or legal process, including to respond to any government or regulatory request;

Preventing fraud and providing credit risk reduction;

Investigating potential unauthorized access or misuse of our website;

Protecting the assets or property, and enforcing the rights of our website, including for billing and collection purposes; and

Protecting the rights, property, or safety of our users or others.

In the event that we receive a request from a governmental entity to provide it with your information, we will make reasonable attempts to notify you of such request, to the extent reasonably and legally permissible.

To see all of the categories of personal data we collect, scroll down to appendix.

YOUR CHOICES
You have choices relating to how we collect and use your information.

E-mail Communications. You may have the opportunity to receive certain communications from us related to our services. If you provide us with your e-mail address in order to receive communications, you can opt out of marketing e-mails at any time by following the instructions at the bottom of our e-mails and adjusting your e-mail preferences. Please note that certain e-mails may be necessary for the operation of our website. You will continue to receive these e-mails, if appropriate, even if you unsubscribe from our optional communications.

Cookies / Beacons. If you wish to minimize information collected by cookie or beacon, you can adjust the settings of your browsers to notify you when you receive a cookie, which lets you choose whether or not to accept it. You can also set your browser to automatically reject any cookies. You may also be able to install plug-ins and add-ins that serve similar functions. However, please be aware that some features and services on our website may not work properly if we are not able to recognize and associate you with your account. In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests.

Do Not Track. Some devices and browsers support a “Do Not Track” (or, DNT) feature, a privacy preference that you can set in certain web browsers, which is intended to be a signal to websites and services that you do not wish to be tracked across different websites or online services you visit.

Please note that we cannot control how third party websites or online services you visit through our website respond to Do Not Track signals. Check the privacy policies of those third parties for information on their privacy practices.

SECURING YOUR INFORMATION

The security of your information is important to us, and we have established administrative, technical, and physical safeguards designed to protect your Personal and Sensitive Personal Data against unauthorized alteration, access, loss, theft, use or disclosure. Unfortunately, no system can guarantee complete security of your information. As a result, VMT cannot ensure or warrant that your information, including your Personal or Sensitive Personal Data, is secure from unauthorized third parties. Thus, your use of the VMT website and communication with us about them is at your own risk. WE CANNOT ENSURE OR WARRANT THE SECURITY OF ANY INFORMATION YOU TRANSMIT TO US, AND YOU DO SO AT YOUR OWN RISK.

VMT takes reasonable precautions, using up to date systems and procedures to protect Personal and Sensitive Personal Data from loss, misuse and unauthorized access, disclosure, alteration and destruction. The relevant systems and procedures, which provide for system security and protect Personal Data from breaches, are described in the Technology Resources, Use, and Security Policy, available to all VMT, and the IT Operations Manual which is applied by competent VMT personnel who manage and support the VMT information technology systems and processes.

If you have reason to believe that your interaction with VMT is no longer secure (for example, if you feel that the security of your username or password has been compromised), you must immediately notify us of the problem by contacting us at cs@mariatash.com 

DATA INTEGRITY

VMT takes reasonable steps to ensure that the Personal Data the company processes is (i) relevant for the purposes for which the Personal Data is to be used, (ii) reliable for its intended use, and (iii) accurate, complete and current. In this regard, VMT depends on Suppliers’ representatives to update and correct their Personal Data to the extent necessary for the purposes for which the information was collected or subsequently authorized by the individuals.

LINKS TO THIRD PARTY WEBSITES
Our website may contain links to third party websites and services. Please note that these links are provided for your convenience and information, and the websites and services may operate independently from us and have their own privacy policies or notices, which we strongly suggest you review. This Privacy Policy applies to VMT. We do not accept any responsibility or liability for the policies or practices of any third parties. If you chose to access any websites or services linked from our website, please check the applicable policies before you use or submit any personal data to such website or service.

JURISDICTION
VMT’s website is hosted in the United States of America and is subject to U.S. state and federal law. If you are accessing our website from another jurisdiction, please be advised that you are transferring your data to us in the United States. By using our website, you consent to that transfer and use of your data in accordance with this Privacy Notice. You also agree to abide by the applicable laws of applicable states and U.S. federal law concerning your use of the website and your agreements with us. Any persons accessing our website from any jurisdiction with laws or regulations governing the use of the Internet, including personal data collection, use and disclosure, different from those of the jurisdictions mentioned above may only use the website in a manner lawful in their jurisdiction. If your use of the website would be unlawful in your jurisdiction, you may not use the website.

INFORMATION RETENTION
VMT keeps your Personal and Sensitive Personal Data for no longer than is reasonably necessary or required by law. How long we keep that data depends on the type of information and purpose.

The criteria we use to determine the retention period for certain categories of data is as follows:

The length of time that you are a member of VMT;

How frequently you do business with VMT;

Whether there are contractual or legal obligations that exist that require us to retain the data for a particular period of time;

Whether there is any ongoing legal claim that relates to any service you may have received from VMT, or that is otherwise related to your relationship with us;

Whether any applicable law, statute, or regulation allows for a specific retention period;

Whether the personal information is considered to be a special category of personal information, in which case a shorter retention period generally would be applied; and What the expectation for retention was at the time the data was provided to us.

YOUR PRIVACY RIGHTS

You may have, in accordance with applicable privacy and data protection laws, the following rights when it comes to our handling of your personal information:

Right of access. You may have the right to request a copy of the personal information we have about you and to request supporting information explaining how the personal information is used.

Right of rectification. You may have the right to request that we rectify inaccurate personal information about you.

Right of deletion/erasure. You may have the right to request that we delete or erase personal information about you.

Right to restrict processing. In some situations, you may have the right to request that we do not use the personal information you have provided (e.g., if you believe it to be inaccurate).

Right to data portability. You may have the right to receive certain of your personal information in a structured, commonly used and machine-readable format and to transmit such information to another controller.

Right to withdraw consent. Where we process your personal information based on consent (including direct marketing consents, you have the right to withdraw consent at any time. However, this will not affect the lawfulness of the processing based on consent before its withdrawal. Furthermore, even in case of a withdrawal we may continue to use your personal information as permitted or required by law.

Right to object. Where we are processing your personal information based on a legitimate interest (or those of a third party) you may challenge this. However, we may be entitled to continue processing your information based on our legitimate interests or where this is relevant to legal claims. You also have the right to object where we are processing your personal information for direct marketing purposes.

Right against Profiling. You may have the right not to be subject to a decision based solely on automated processing, including profiling, which produces effects concerning you.

Right against discrimination. You have the right to not receive discriminatory treatment for exercising any of your privacy rights.

Please contact legal@mariatash.com if you would like to exercise any of these rights, designate an agent to exercise any of these rights, or in case you should have any concerns about how we process your personal information. You are also free to lodge a complaint with the relevant and applicable supervisory authority, should you feel that we have processed your personal information in a way that is against applicable law.

CHILDREN
This website is directed toward and designed for use by persons aged 18 or the age of majority in the jurisdiction in which you reside. We will not approve applications of, or establish or maintain accounts or memberships for, or make any sales to any child that we know to be under the age of 18. We do not solicit or knowingly collect information from children under the age of 18. If we nevertheless discover that we have received information from an individual who indicates that he or she is, or that we otherwise have reason to believe is, under the age of 18, we will promptly delete such information from our systems. Additionally, a child's parent or legal guardian may request that the child's information be corrected or promptly deleted from our files by contacting our Privacy Coordinator at the telephone number or address set out below.

YOUR CALIFORNIA PRIVACY RIGHTS
For a Disclosure of your rights as a California citizen, please us the link to the California Consumer Privacy Act Disclosure statement here.  

CHANGES TO OUR PRIVACY POLICY
VMT may, in its sole discretion, change this Privacy Notice from time to time. Any and all changes to this Privacy Notice will be reflected on this page and the effective date will be stated at the top of this Privacy Notice. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. You should regularly check this page for any changes to this Privacy Notice. VMT will always post new versions of the Privacy Notice on VMT’s website. However, VMT may, as determined in its discretion, decide to notify users of material changes made to this Privacy Notice via email or otherwise. Accordingly, it is important that you always maintain and update your contact information.

CONTACT US

To report a personal data breach or to ask questions or express concerns about personal data collection, management, and processing, please contact us in the following ways.  For your protection, we may need to verify your identity before assisting with your request, such as verifying that the information used to contact us matches the information that we have on file.

Contact: Privacy Coordinator - legal@mariatash.com

Telephone: 1-833-775-8274

Venus By Maria Tash, Inc.
653 Broadway, New York NY 10012

APPENDIX A

To learn more about the categories of personal information we collect, how we collect it, the purpose of the collection, and with whom we share the information, please see the chart below.

Category: Identifiers
Examples: Name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, or other similar identifiers.
When it is collected: Collected online or offline when you directly provide it to us, through your use of our website or services, purchasing our products, or from third parties.
Purpose of the collection: We collect this information for the purposes listed in the How We Use The Information We Collect section above.
Who it is shared with: Shared with our affiliates, partners, vendors, and service providers.

Category: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
Examples: Name, signature, address, telephone number, credit card number, debit card number, or any other financial information. (Some personal information included in this category may overlap with other categories.)
When it is collected: Collected online or offline when you directly provide it to us, through your use of our website or services, purchasing our products, or from third parties.
Purpose of the collection: We collect this information for the purposes listed in the How We Use The Information We Collect section above.
Who it is shared with: Shared with our affiliates, partners, vendors, and service providers.

Category: Protected classification characteristics under California or federal law
Examples: Age (40 years or older), physical or mental disability, sex (including gender, gender identity, gender expression), sexual orientation, veteran or military status.
When it is collected: Collected online or offline when you directly provide it to us, through your use of our website or services, purchasing our products, or from third parties.
Purpose of the collection: We collect this information for the purposes listed in the How We Use The Information We Collect section above.
Who it is shared with: Shared with our affiliates, partners, vendors, and service providers.

Category: Commercial information
Examples: Products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
When it is collected: Collected online or offline when you directly provide it to us, through your use of our website or services, purchasing our products, or from third parties.
Purpose of the collection: We collect this information for the purposes listed in the How We Use The Information We Collect section above.
Who it is shared with: Shared with our affiliates, partners, vendors, and service providers.

Category: Biometric information
Examples: Genetic, physiological, behavioral, and biological characteristics
When it is collected: Not collected
Purpose of the collection: N/A
Who it is shared with: N/A

Category: Internet or other similar network activity
Examples: Information on a customer's interaction with a website, application, or advertisement.
When it is collected: Collected online or offline when you directly provide it to us, through your use of our website or services, purchasing our products, or from third parties.
Purpose of the collection: We collect this information for the purposes listed in the How We Use The Information We Collect section above.
Who it is shared with: Shared with our affiliates, partners, vendors, and service providers.

Category: Geolocation data
Examples: Physical location or movements.
When it is collected: Not collected
Purpose of the collection: N/A
Who it is shared with: N/A

Category: Sensory data
Examples: Audio, electronic, visual, thermal, olfactory, or similar information.
When it is collected: Not collected
Purpose of the collection: N/A
Who it is shared with: N/A

Category: Professional or employment-related information
Examples: Current or past job history
When it is collected: Not collected
Purpose of the collection: N/A
Who it is shared with: N/A

Category: Non-public education information
Examples: Education records directly related to a student maintained by an educational institution.
When it is collected: Not collected
Purpose of the collection: N/A
Who it is shared with: N/A

Category: Inferences drawn from other personal information
Examples: Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
When it is collected: Not collected
Purpose of the collection: N/A
Who it is shared with: N/A